{"product_id":"kodachrome-how-two-guys-named-leo-changed-photography","title":"Kodachrome: How Two Guys Named Leo Changed Photography","description":"\u003cp\u003eKodachrome: How Two Guys Named Leo Changed Photography is more than a photography book. It’s also the perfect book for students of advertising and marketing.\u003c\/p\u003e\u003cp\u003e Through the use of 70 years of print advertising, Kodachrome: How Two Guys Named Leo Changed Photography shows how the J Walter Thompson advertising agency sold the public on how easy it was to take professional-looking color movies and still photographs to an increasingly sophisticated audience over the course of decades.\u003c\/p\u003e\u003cp\u003e Kodachrome: How Two Guys Named Leo Changed Photography is also a book for students of pop culture. What other film has a Paul Simon hit song, a major motion picture, and a state park named after it? This book is chock full of these and other nuggets of pop culture.\u003c\/p\u003e\u003cp\u003e The book features a chapter about  Kodachrome esoterica. The Kodachrome name has appeared on a huge assortment of merchandise, and the book devotes an entire chapter to the subject.\u003c\/p\u003e\u003cp\u003e Though out of production for years, the name Kodachrome is even recognized by a generation whose entire experience of photography is through their smartphones. A box of donuts says they’ll be interested in this book too!\u003c\/p\u003e","brand":"Consortium","offers":[{"title":"Default Title","offer_id":54037541847315,"sku":"9781634050944","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1652\/7891\/files\/9781634050944.jpg?v=1775837013","url":"https:\/\/www.monsterasbooks.com\/products\/kodachrome-how-two-guys-named-leo-changed-photography","provider":"Monstera's Books","version":"1.0","type":"link"}